Surf to Sale Part Two

Posted on March 16, 2010 // Comments

1. Videos: Using video is a great way to grab attention. Short videos with a lot of impact have the best effect because Surfers can watch these in their free time. Engagers also are more likely to share a short video to their friends because long videos require a long time commitment that the Engager won’t want to impose. Visitors will be impressed with a memorable video, and will also keep your video personality in mind when making comparisons. Customers can watch these videos to reaffirm their decisions.  Overall, videos are beneficial to each type of user and you. There are different kinds of videos that are tried and true:

The How-To Video: A quick how-to can go a long way. If there’s something you’ve mastered and feel that it can be of value to others, make a how-to and tag, tag, tag so other people can find it if they need it!

The Call to Action: Sometimes it’s easier to persuade orally. If you’re personable and feel more comfortable speaking, the a short call to action can be the best way for you to influence your audience. See Jake Berton and Kristen Rachel’s fun call to action for the Athens Census campaign

The Funny Video: This video should show your our your brand’s personality. People readily connect with things and people that make them laugh. Perfect example: Doritos’ Superbowl Commercial:

*Note how the video promotes Doritos’ other social networks like Facebook and Twitter!*

The Interview: Interviews are a great way to give your audience a backstage pass. Putting a face to a brand establishes a sense of community

2. Blog Posts: By having a blog, you are inviting people to talk with you. If you have an interesting post, Surfers are likely to come back for more. By using different kinds of blog posts, you can attract Surfers and please your other types of visitors:

Internal Business Information: You can use a blog post to let visitors know what’s been going on in your business lately. Blogging about parties, charity events, business news, and awards can give your site a personal touch that Surfers will remember. The Coca-Cola blog does a great job of gathering all of it’s interesting business news for visitors.

Tips and How-To’s: How-To’s don’t have to be in video format, although you can imbed a video in your blog. However, if you feel you can convey your message better in the written word, write out your advice — kind of like this blog post!

Related Interests: A great way for your blog to become successful is to bring in related information to your business and talk about it from your business’ standpoint. For example, if you run a gym or personal training blog, maybe write something about the latest tennis shoe, rank your favorite work-out routines, or discuss a personal gym experience that might be entertaining to readers. This will really come in handy when it comes to search engines because if you tag your post right, Surfers or Visitors who weren’t particularly searching for you could find your information and may remember you when they need you.

3. Social Networks: Social media networks are another easy way to shift Surfers to a higher-level user. Surfers are likely to use social networks and most likely surf through these, as well! If you have a Facebook page or a Twitter account and you’re engaging friends of Surfers, they’re very likely to see that in their Feeds and become interested in what you have to say.

Tips:

1. Keep your networks updated. The more you post, the more often you’ll show up in news feeds, which means the more likely you are to be Retweeted or shared.
2. Engage with other people on your social networks. Surfers will see when you like another post on Facebook or when you are Retweeting at @Replying with another Tweeter and they will be curious to see what you’re all about.
3. Use real-time search: you can search for people talking about your business or things related to your business in Twitter, Facebook, and most other social networks. Search for a problem that your business can solve and reach out! For example, if you run a dog grooming business, search for people saying things like “my dog needs a bath”, then reply and let them know what you’re all about in such a way that resonates as more friendly than sales-pitchy.

Big Tip:

It’s important to not overflow your content with leads. If you want Surfers to return, you need to connect with them on a deeper level than their wallet. You should make leads accessible after the interesting content has been established.

Category : Concepts